Jessica Crosson
Sport Industry Professional
RESUME
Work
Experience
Miami Marlins, Miami, FL
Account Executive, Group Sales
March 2020 – present
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Assist in the development of group theme initiatives and programming - spearheading Women Empowerment, Camp Days, STEAM Day, Tech Day, Teacher Appreciation, Girl Scouts Day, Military Appreciation, First Responders Appreciation, Jewish Community Celebration, & Italian Heritage Celebration
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Involved with our Employee Engagement & Recognition Committee
Inter Miami CF, Miami, FL
Account Executive, Group Sales
January 2020 – March 2020
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Specialized in creating memorable group experiences, season ticket memberships, & premium seating sales - $151,303 sold in 2021 season membership sales
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Brought in $91,103 during my two months of selling pre-pandemic for the 2020 season ($31,838 in full season memberships, $24,960 in partial plans, and $30,288 in group sales) - sold out of 2020 full season memberships
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Assisted in the development of group theme nights, fan experience programs, virtual FEPs, and virtual group programming
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Developed a ‘Culture Council’ for our sales and service team – created Pilar Shoutouts, team bonding/development events and meetings, and served as liaison between our sales/service team and the leadership team
Pittsburgh Pirates, Pittsburgh, PA
Sales Associate
January 2019 – January 2020
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Identified new sales opportunities through referrals, self-prospecting, and leads list – Led Inside Sales in 2019 group sales, top of the sales board by the end of 2019 season
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Brought in $100,289 in total sales ($66,771 in 2019, $33,518 in 2020) – $48,217 of 2019 sales was group revenue, group sizes ranging from 10-155 people, Sales Champ 4 times
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Led the Inside Sales Team in the 2020 Group Deposit campaign
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Built/maintained relationships with Season Ticket Holders – Renewed 2019 Season Sales at 100%
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Volunteered often for various Pirates Charities events including fundraising events and player appearances
Yugar Productions, Pittsburgh, PA
Booking Agent
January 2019 – January 2020
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Represented agency at APCA conferences
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Responsible for booking shows for artists at various campuses
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Oversaw social media platforms for agency
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Created graphics for social media postings and developed social media calendar for conferences
Pittsburgh Steelers, Pittsburgh, PA
Community Relations Intern
September 2018 – December 2018
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Coordinated donation requests and assisted in maintaining Community Relations autograph inventory
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Prepared and kept stock of donation packets in advance for Community Relations distributions
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Assisted with Community Relations events as needed, including Rock Steelers Style Fashion Show, Crucial Catch, & Salute to Service
Penn FC, Harrisburg, PA
Special Events Manager, Social Media Lead, & Sideline Reporter
April 2018 - July 2018
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Conducted pre-game reports, halftime reports, and post-game interviews
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Planned and executed pre-game parties before special home matches
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Assisted with game day social media and photography
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Created and executed social media plan for all of Penn FC's platforms
GP Entertainment, Whitesboro, NY
Social Media Intern
August 2017 - December 2017
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Developed social media platforms for agency
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Created social media plans for agency's conference travels
Harrisburg City Islanders, Harrisburg, PA
Marketing & Media Relations Intern
May 2017 - October 2017
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Social Media Coordinator – Created social media plan for all City Islanders social media platforms
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Communicated social media plans/initiatives with Pro-Team players and office staff
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Assisted with game day operations – field/stadium preparation, anchored pre-game show, conducted halftime report, post-game interviews & ran all social media platforms
Skills
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Public Speaking
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Ticket Sales
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Customer Service
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Social Media
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Event Management
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Text Editing
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Communication
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Microsoft Office
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Hootsuite
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Adobe InDesign
Honors/Awards
Pittsburgh Pirates:
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Recognized for involvement in Pittsburgh Pirates Roberto Clemente Volunteer Program
Association for the Promotion of Campus Activities:
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2018 Association for the Promotion of Campus Activities (APCA) Northeast Student Programmer of the Year
Society of Professional Journalists:
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2017 Society of Professional Journalists Mark of Excellence award finalist for 'General News Photography'
Pennsylvania State System of Higher Education:
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2017 William D. Greenlee State System Scholarship Recipient
California University of Pennsylvania:
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Dean's List (2015-2018)
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Presidential Scholar
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Distinguished Service Award Recipient
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2017-2018 Student Activities Board Executive Board Member of the Year
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Received first place in the Communication Department's 2017 Speech Competition
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2015-2016 Student Activities Board Member of the Year
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Received second place in the Communication Department's 2016 Speech Competition
Leadership &
Accomplishments
Student Activities Board
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President (2018)
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Evenings Chair (2016-2018)
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2018 Association for the Promotion of Campus Activities Northeast Student Programmer of the Year
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Worked with B.o.B, Steve-O, Jesse McCartney, Dave Coulier, Mike Stud, Skizzy Mars and Jessimae Peluso
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Coordinator of large scale concerts and comedy shows overseeing hospitality, marketing, and day-of operations
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Public Relations Student Society of America (PRSSA)
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President (2017-2018)
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Treasurer (2016-2017)
The Cal Times - student newspaper
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Entertainment Editor (2016-2018)
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Society of Professional Journalists Mark of Excellence finalist for "General News Photography"
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Interviewed Todrick Hall, Jesse McCartney, Dave Coulier and Jessimae Peluso
Student Association Inc. Board of Directors
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President (2018)
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Student Representative (2017-2018)
Women in Sports and Events (WISE)
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Vice President (2017-2018)
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Helped implement one of the first collegiate chapters of WISE
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Theatre Department Productions
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Performed in The Seussification of Romeo and Juliet, Post-Its: Notes on a Marriage and Deathtrap
Welcome Weekend Leader
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Transition first year students into college life via Welcome Weekend (2016-2018)
Peer Mentor
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Mentor to four different students on campus
Education
California University of Pennsylvania
California, PA
2015 - 2018
Bachelor of Arts in Communications Studies
Concentration in Public Relations
Minor in Acting
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GPA: 3.8
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Summa Cum Laude